The 18-Step SEO Audit Checklist for 2025 + Free Template

This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results.

Set Goals To Align SEO with Your Business Objectives

• SurferSEO is a tool that helps us with many aspects of content analysis and strategic planning.
• By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization).
• After about a week, we requested the manual action be reviewed and it was successful.
• It’s best to not use the same keywords to internally link to multiple pages.
• To which pages/parts of the site are they trying to push users?

Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience. Key components include optimizing site speed, enhancing mobile-friendliness, structuring URL paths, implementing HTTPS, and ensuring proper site crawling and indexing. Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs. It offers performance reports, your site’s indexing status, and insights into core web vitals like interactivity and loading performance. Use Google Search Console to perform an SEO audit and determine if you’re hitting target keywords.

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On the other hand, individual bloggers who occasionally post will have their content indexed more slowly. In most cases, this will be the reason why some pages will not be shown. Have in mind that crawlers work differently from website to website. If you are a big company with lots of content, your pages will be indexed almost immediately. Here, a person doing the audit needs to make sure that you only need a few clicks from homepage to destination page.

The Semrush/Ahrefs site audit should have given you many pointers. Giving them a good experience will do wonders in the long run. In your SEO site audit, start by diagnosing common UX factors. Read on below for the step-by-step process, but here is an SEO audit checklist that will help you get started quickly. It also tells you what kinds of websites already link to the kind of content you might want to create.

Technical SEO Audit Service

But if you’re building something SEO Anomaly new or one-off, starting with a blank report or a premade template still gives you all the flexibility you need. If you’re managing many projects, reporting can get VERY tedious (and costly). Founded in 2010, Atomic Leap is a performance marketing agency specialising in data–led SEO and AI–driven growth strategies. Headquartered in Bristol, the agency has delivered measurable results for brands across the world. This step of the audit contains a few sub steps which can be achieved from the results of the crawl.