12 On-Page Elements for SEO Success in 2025

For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks. Your title is an opportunity to attract clicks in search results.

You should perform regular content audits using SEOBoost to assess and maintain content’s relevancy and ranking in search engine results. To keep your content current and ranking well, it should be regularly enhanced with the latest data, fresh images, and the integration of relevant long-tail keywords. A tool can help you transform video content into blog posts, monitor keyword rankings, or conduct content research with unique data visualizations. Other good practices include adding punctuation, numbers, and emotionally charged words to your titles to catch the audience’s attention. While these don’t directly impact how search engines perceive your titles, catching audience attention can boost rankings by gaining more clicks. Today, though, search engines have grown exponentially more sophisticated.

Local SEO Services

If a bunch of pages show up, you’ve got a product tagging issue to solve. There are a few ways to tackle the issue of excessive blog tag pages. Duplicate product URLs are something of a legacy issue – most modern SEO Anomaly Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO.

In our example, that can be definitions of guest blogging and guest post. First, find a site that’s ranking for a keyword you want to rank for. This step is all about keyword-optimizing your content for SEO.

If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information. The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural.

What is the Difference Between On-Page SEO and Off-Page SEO?

Search Engine Optimization (SEO) plays a crucial role in improving a website’s visibility on search engines like Google. It determines how well your website ranks for specific search queries, ultimately driving organic traffic and increasing conversions. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

Key elements of off-page SEO

Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another. Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them.

Google’s algorithms now assess content quality more effectively. You increase your chance of ranking well by focusing on these factors. Both aim to improve a website’s visibility and ranking on search engine results pages.

Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above. You can mark the product page, book, event, article, recipe, breadcrumbs, pictures, videos, star rating, carousel (especially for mobile results) and a few more. CTR or click-through-rate is a ratio of users who click on a snippet displayed in the SERP to the number of total users who see the link. All of these elements prevent the visitors from leaving the site too soon and encourage them to continue reading your page. You’ll see from what keywords did you get the most clicks in Google Images.

• Optimizing title tags helps improve search rankings and click-through rates (CTR).
• You can use various types of visual elements to engage your audience.
• Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site.
• There are way too many sites out there that are simply mistaken with the importance of a site structure.
• Search engines also employ methods of indexing pages based on complete phrases, and also ranking pages on the relevance of those phrases.

Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist.