On-Page vs Off-Page SEO: Key Differences Explained

Once the piece is completed, we will share it with you for review. At that time, provide any feedback, and we will make revisions. If multiple revisions are needed, we charge an additional fee – although this is rarely the case. Technical SEO affects everything from site load times to your mobile version. Ranking in the legal industry can be difficult as it’s one of the most competitive markets.

Repurpose Content Into Different Formats

NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages. However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience.

Thin content

They offer users a more informative preview of your page directly in the search results. Including keywords in your URL can signal to Google what your page is about. And parts of your URL can appear in search results, meaning optimized URLs can help users understand what your page is about too. Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag.

You can use Google search results, related searches, and the ‘People Also Ask’ section to look for secondary keywords or questions and include them as headings. Content quality and helpfulness have completely transformed how content optimization worked in the last few years. You must follow Google’s E-E-A-T guidelines to rank better by providing valuable, accurate, and well-researched content.

This significantly impacts both user satisfaction and search engine rankings. On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears SEO Anomaly on SERPs and one of the main things that audiences will see when browsing.

Before optimizing your website, conduct key word research to identify relevant, high-value search terms and develop an SEO strategy. SEO can be divided into four categories, each vital to your digital marketing strategy. Explore these four types of SEO practices, see what common mistakes to avoid, and learn how to optimize your small business website. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings.

A mobile-friendly design ensures your site works well on any device. Responsive layouts, readable fonts, and adequately spaced buttons improve usability on smaller screens. High-quality, engaging content keeps users on your site longer and encourages them to explore further. Deferring the loading of CSS and JavaScript files speeds up the rendering of critical content. In script tags, use attributes like “async” or “defer” to prioritize essential elements. This reduces render-blocking and ensures users see your content faster.

• You can check the status of your internal linking with a free tool like Screaming Frog.
• You also have the option to create a different title, that will display in search results, than the one on your page.
• Yeah, well, “the longer your content is, the better your rankings are”.
• Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible.
• But with orphan pages on your website, no matter how valuable their content might be, they will not receive any link equity or authority from other pages.

He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects. Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results.