Googles new ranking systems are designed to stop spam, SEO, and other manipulative tactics

The more high-quality backlinks your website has, the better your Google rankings are likely to be. And now SEO Anomaly that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms. By leveraging strategies such as optimizing your GMB profile, encouraging customer reviews, and using engaging media, businesses can significantly improve their GMB ranking. Monitoring tools and consistent evaluation of performance metrics help identify areas for improvement, keeping your business relevant and attractive to potential customers.

Create Compelling and Shareable Content

Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO. You have to create something worthy of earning backlinks, then convince people to link to you. Andrey Lipattsev, a search quality senior strategist at Google, confirmed this in 2016.

You can use Similarweb’s Folders (found under Website Structure) to refine your site architecture. This feature provides a visual snapshot of your website’s structure based on specific URL segments, helping you identify the most visited areas. With most web traffic coming from mobile devices, mobile usability is more important than ever. Use Google’s Mobile-Friendly Test and manually test your site on various devices to ensure it renders properly. Check for elements like buttons, menus, and forms that should be easy to use on smaller screens.

Marketing with AI: Agency Growth Kit

Moreover, relevant content improves user satisfaction, leading to a higher likelihood of return visits. Improving performance for mobile optimization can include compressing images and enabling lazy loading. Tools like Google Analytics and Google’s Lighthouse testing tool can also be used to test mobile-friendliness. When assessing the impact of your changes, a good starting point is to aim for a 5% reduction in bounce rates and enhanced engagement. Effective keyword research is the first step to ranking higher on Google.

That’s because resource pages are pages that someone created to link to the best stuff on a given topic. Explore the largest, fastest, and freshest backlink management tool. Then you can reach out to them and ask them to link to your relevant page instead. In fact, WordPress reports that 70 million new posts come out every month.

• Select one key product or service page and implement schema markup using JSON-LD format.
• Your strategy should also include adding new and updating old content regularly, as fresher content ranks higher for most topics.
• For example, top results for “Dentist in Dallas” are Google Business profiles.
• For example, when I talk about case studies within the content, I always link to the case studies section of the site.
• Sponsoring or participating in community events boosts brand visibility and community connection.

Google is looking for clear and straightforward content for AI Overviews. Anything that’s too technical or not easily understandable will not be sourced. The first step in our downloadable checklist is choosing the right content type. Follow each of these steps to ensure your content is optimised and structured correctly for Google. The goal of AI Overviews is to offer users faster answers to their questions. What’s interesting is that clicking on those answer links doesn’t take you to a source page.

This is because short, keyword-rich URLs not only improve user navigation but also enhance search engine optimization by making your content easier to index. Start by running a technical SEO audit to identify any issues that might affect your site’s performance. Use tools like Google Search Console or Similarweb to check for broken links, crawl errors, or indexation issues. Fixing these problems ensures that search engines can efficiently crawl and understand your site.

Focusing on these techniques alone will drive more organic traffic to your website and improve your search rankings without risking a Google penalty. An inactive Google My Business profile can harm both online reputation and search rankings. Therefore, businesses must regularly update their profiles and adjust their strategies based on performance data to stay competitive and visible in local search results. One of the most important ranking factors is on-page optimization. This refers to all the elements on your website that you can control, including your title tags, meta descriptions, header tags, and content.

Besides that, your content should target the user’s search intent; in simple words, know your audience. When users seek a solution to a problem or want to dig deeper into a specific topic, ensure your tone fits the audience’s requirements. Your tone can be formal, conversational, or educational; ensure it matches the requirement.