How to Rank Higher on Google in 2025 14 Steps

Since starting my blog here at NichePursuits.com, I’ve written lots of details about niche sites, how to create them, monetize them, link building tactics, and more. However, I have no one post that overviews the entire process of how to rank a website in Google…that would be easy to consume and understand by someone just getting started. Since Google’s goal is to connect people with the web pages and sites that they’re looking for, they pay a lot of attention to things that increase bounce rate. After all, a high bounce rate indicates a poor user experience. Since Google doesn’t want a reputation of sending people to frustrating, poor-quality websites, sites with slow load times get deprioritized by Google’s algorithms.

• With this in mind, I believe that these principles will always ensure a good Google rank.
• It’s a long, ongoing strategy that takes time to come to fruition.
• It’s what brings people to your site and keeps them coming back.
• On-page SEO is largely about using keywords (search terms you want to rank for) strategically.
• As Google Maps business listings contain a link to your website and nearly 60% of Google searches occur on mobile devices, having a responsive website goes without saying.

This analysis helps you make data-driven adjustments to further improve your SEO strategy. With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape. This can inform your strategy and highlight opportunities for growth.

What is SEO: A Complete Guide to Search Engine Optimization

The RANK function can’t return the rank of values in visible rows only. However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset. Just pop this formula in the first cell of your rank column, and it will automatically fill down. This approach not only saves time but also reduces the risk of errors that can occur when manually dragging formulas across cells. The RANK function handles ties by assigning the same rank to both values.

So we want to focus on pages that are already ranking high, specifically those in positions #2–5. That’s why it’s super important to learn how to check Google rankings and we’ll guide you step by step. Once you have completed your Facebook Business page make sure you have links to the business page. It can increase your SEO and boost your Facebook Page as Google sees links as an authority. There a number of local sites that will allow you to put in your Facebook Page URL, Yelp, Yahoo, Yellow pages, true local.

Consider search intent for keywords

Then, if you set the “Intersect” to “2,” this shows queries that at least two of the targets rank for. These are probably important subtopics if more than one page is already ranking for them. This is likely SEO Anomaly something searchers expect and want to see on a list of things to do in London because multiple top-ranking pages talk about it. Google wants to rank the best content for searchers, and that’s the content that covers everything they want to know.

Does Google Ever Change How It Ranks Websites?

Not only do these increase your credibility and allow you to control the narrative around your business, but they are also thought to have a significant impact on rankings. The best way to get in on local searches is to create and optimize your Google Business Profile. Things like photos, reviews, and phone numbers are more likely to include answers to queries than text-only links. However, there could be opportunities to make the asset that is ranking more conversion-friendly and encourage users to stay on your site. Your goal should be to offer users a piece of content that is better than everything else being displayed for the given query. However, there are certainly more advanced link building tactics to be successful in today’s extremely competitive landscape.

Here are some effective strategies to help you boost your website’s visibility and authority through backlinks. To further optimize your chances of ranking higher on Google, consider creating dedicated landing pages for your target long-tail keywords. These pages should be specifically designed to cater to the search intent of users searching for those specific terms. By incorporating relevant keywords into your webpage, you can enhance its rank on search engines like Google or other search engine alternatives. Additionally, optimizing your site with keywords can also boost the visibility of your Google Business Profile.

Over 60% of people visiting websites now use phones or tablets. People use their phones for everything – looking stuff up, shopping, and talking to friends. If your site doesn’t work well on phones, you’re missing out on all these people. Happy visitors are more likely to stay on your site longer, look at more pages, and become customers—Google notices when people like a website and gives it better rankings.

Then, prioritize the posts that are losing the most traffic and start updating them. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm. Promotional Content cards will be displayed in dedicated sections throughout Google Play, search results, and an app’s store listing. A good name should be engaging, distinctive, and have a high search potential.

In this guide, I will show you how to check your website rankings in Google using free tools. Use any of these tools to find out your website’s ranking in Google Search for specific keywords. Only the best, properly optimized, localized, and highly rated apps are eligible for any type of collection.